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In 1906 Teddy Roosevelt said "There should be relentless exposure of and attack upon every evil man whether politician or business man, every evil practice, whether in politics, in business, or in social life." Is this calendar an example of the "evil practice" at work?

The World of1926


1915-1926, an epidemic of encephalitis lethargica spread around the world. Nearly 5.000.000 people were affected, 1/3 died. Many survivors never returned to their pre-aliveness. No recurrence of the epidemic has since been reported.


In 3 years (1929)the worst stock market crash in U.S. history will occur. It will kick off the Great Depression.


11 years ago Einstein showed that time and space are not constant, only speed of light. Time can run faster or slower depending on how high you are, and how fast you are travelling.


In 43 years, (1969) man will first set foot on the moon. The first satellite will launch in 31 years (1957)

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For those new here: I'm a UI/UX architect with a mad passion for calendars. I'm trying to understand a layouts' logic, value and quality. Does it stand the test of time?
This is Dr. Franklin Miles. He was an eye and ear doctor and had a fascination for the nervous system he believed was the source of many diseases. He was probably on to something. Actually he wanted to be a lawyer. Finding the right arguments in a court of law to free someone accused of wrongdoing would have been his calling. We will never know why he quit law and studied medicine. But by founding the "Dr. Miles Medical Company" in Elkhart, Indiana in 1884, after only a few years as practicing doctor, he did what would make any mob laywer proud. He sold a lie as a truth so successfully and legal that it made him rich. He was 39. The illustration shows what becomes of someone who has taken the wrong turn in life and will forever try to win a case for "Restorative Medicines" against accusations he was not sincere. His use false advertising, idealised testimonials, false claims and misused information would have made any mob lawyer proud. There he is next to his medical office skyscraper in Chicago, his offices, laboratory and printing establishment in Elkhart, Indiana. He records his extensive educational and medical practice background and lists the books on nervous diseases he authored. He was trying as hard to prove he is an expert as anyone who knows he isn't.
  Initially his company sold Dr. Miles' Nervine, Restorative Nerve and Liver Pills, Tonic, and Blood Purifier for the treatment of "nervousness or nervous exhaustion, sleeplessness, hysteria, headache, neuralgia, backache, pain, epilepsy, spasms, fits, and St. Vitus' dance". Nervine remained on the market as a "calmative" until the late 1960s; Miles' bromide sedative syrup is considered "a precursor to modern tranquilizers."
Miles also published Medical News, from 1884 as well as Dr. Miles New U.S. Weather Almanac and Handbook of Valuable Information, 1902-1942. Advice and information on various topics as a marketing vehicle for Nervine.
In 1906 Miles moved with his family to Florida and became a farmer. He was 61. He bought thousands of acres in south Fort Myers where he conducted soil analyses to determine which fertilizers to use on which crops. He also experimented in pest and disease-control methods. About 5 years later he sold his shares. He died in 1929 aged 83, two years after this calendar was made by the company he no longer owned for the past 17 years but which continued his method of embedding advertising for products of questionable medical value within publications of real informative value. The company was dissolved in 1912 and reformed into Miles Laboratories. Bayer AG bought it in 1977-1979, presumably for Alka-Selzers, Flintstone Vitamins and One-a-Day Vitamins. The company name was dropped in 1995.

Review

Intended or not, I like how the layout of this calendar is like a graphic prison for the advertising messages made to live in orderly little boxes. While dates, moon and weather information sit well spaced, the ad messages look "undesigned" and sits uncomfortable.  I picture Dr. Miles demanding of thetypewriter to "Make this bigger. I don't care if there are no proper margins".
I don't know if I should hate or admire the carefully constructed visual hierarchy of useful information mixed with advertising for medical products that drugged rather than cured. "Well done is better than well said" reads the quote in the Memorandumg box. I wonder if this is the designers secret message to the world to not believe the words of the advertiser. The design is not particularly creative or beautiful But I find it heartwarming in its naiv simplicity where polar opposites of useful information and harmful sales pitches are made to coexist in an orderly layout. It seems to want to tell us that there is nothing out of control, that everything still has its proper place.
"Too much work, Too much worry, tired but keyed-up?" says the headline from a 1942 Nervine ad. Seems we've been stressed since 1880, when Dr. Miles mail order business for the treatment of nervousness took off. The only good left from his life's work that I can see are the publications that were only intended as a credible frame for ads promoting dibious products curing psyhcological fear more than anything related to . A technique since adopted by thousands of manufacturers of products we don't need or wouldn't need if we were living

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