Strategy, concept and architecture for digital experiences
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Achievement Excerpt
05/2005In contract for medienwerft Hamburg, I won the BAUR e-commerce account against ‘fierce competition’ (clients' words) of the top 5 European media agencies. The Portal was visited 1,5-5 M. times/month and was selling +300 M. €/year. The redesign increased visits and sales ‘significantly’ (clients' words). I was booked the following 5 years for the roll-out of portal, seasonal landing pages, banners and print ads.
Testimonials
"Ever since I came to know Petra, I was stunned by her uber-maximum ability to bare high workload and her tremendous creative output. It's fascinating how she keeps up her humor even under low conditions which always has a huge positive impact on the whole team. Things seem to evolve and a good idea gets even better when Petra is with you. And I have have never seen someone as addicted to the whole idea of internet and the world of gimmicks as her. She's definitely someone you'd like to have around and work with"
Kevin PröselManaging Director Saint Elmo's Berlin
"Many thanks for your great support and structured work. You aliged us faster then anyone else to be on spot and finding our own position and coporate character. You never gave up and brought China, US and Germany thinking together. Thanks for making this happen."
Nico MichlerCEO at designaffairs, part of Accenture Industrie X.0
Previous projects, sorted by client
A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

↓A

A

AlbisDigital identity and PPT master Allianz / ↓see workConcept and usability oversight of first online insurance Allsecur / ↓see workE-commerce usability improvement Althana PharmaCongress website concept and design, 5 years maintenance AudiUX and UX of a luxury model site
↓A / example 1
–2016-17–For Allianz and its brand Allsecur–Freelance for SinnerSchrader Munich–UX architect, lead concepter, consultant–Was headhunted by client during project to join inhouse team

↓B
B
BacardiDigital marketing campaign concept Baden-WürtembergConcept & design of the WM2014 Bregenz public viewing event site in cooperation with ZDF BBVA↓ see workConcept & design of a private banking iPad app BecksOnline advertising concept & design, sitemap of the first website BellConcept for helmet packaging line BertelsmannConcept and design of CD-Roms BifiOnline advertising and landing page concept & designBMW / ↓ see workUX and UI work for main site, BMW Bank, BMW TV
↓B / example 1
–2010, 2011BBVA iPad app–UX Architect, UI designer–iPad app for customers <5 M.–In full time for FJORD Madrid
↓B / example 2
–2005 - 2015BMW main site, BMB bank, BMW TV–UX architect, UI designer–In contract for i-d media, Berlin and interone, München–Worked with international client teams–Oversaw egal & technical details–Booking was extended several times

↓C
C
Canal+ / ↓ see workWeb and mobile VOD TV and rental catalog concept CDUCampaign site concept and design ChantreConcept and design of first German site City of AucklandUX and IA of Rugby WC2011 site Coca-ColaAdvertising design CortefielConcept and design of main e-commerce portal
↓C/ example 1
–Expansion of CANAL+ in Spain–Web and mobile VOD TV and rental catalog–2010 and 2011–UX Architect, consultant–In contract for FJORD Madrid–Large spectrum of services–Was offered full time position

↓D
D
DER ReisenUX and IA for relaunch of booking portal designaffairsBrand, site and PPT concept and design DHLDigital annual report design production Dunlop GoodyearRecruiting site concept and design

↓E
E
e-on / ↓ see workWeb and iPad UX and UI
↓E/ example 1
–212/13–Energy company e-on.–UX Architect–In contract for diva-e München–Web and iPad projects–Created a unique way to visualise complex flows the client loved

↓F
F
FerreroConcept and design of first German Milchschnitte  site, digital advertising and packaging design concept and design for Rocher and Milchschnitte FreixenetFirst German website concept and design Fresenius Medical CareDigital annual report design production

↓G
G
Guess JeansBrand concept for line extension gofemininGuerilla marketing concept

↓H
H
Hilton Golf Resorts and HotelsBrand design HochtiefConstruction project identity and print material design Hugo BossOnline advertising concepts and designs

↓I
I
i-d media innovation labUmbrella and sub brand identity design

↓J
J
Johnny Mnemonic GameAdvertising branding concept

↓K
K
Karl LagerfeldJAKO Promotion site detail concept and design Keralogie, KerastaseGerman site concept and design

↓L
L
Langers LemonadeBrand packaging concept and design LufthansaBooking portal detail concepts

↓M
M
Mercedes-BenzDealer advertising design production

↓N
N

↓O
O
OttoOnline advertising concepts and designs

↓P
P
Pasadena Showcase House of DesignIdentity contest winner, design execution Potsdam StadtwerkeConcept and design pitch win for 6 site portal Pro7Digital annual report design production PumaMultisite e-commerce portal concept and design

↓Q
Q
QuelleConcept and design of first German shopping platform in cooperation with Pro7

↓R
R

↓S
S
 Scout24Personal widget dashboard concept and design Sony ImagesoftPlaystation event branding and print design Sony EntertainmentCD-Rom fame packaging concept and design Spice IslandsBrand and packaging design Stage EntertainmentBooking Site and production landing page concept and design Stilwerk AGMain site concept and design SantanderE-wallet revenue concepts SiemensE-wallet onboard train app concept

↓T
T
TelecomLead concept on multisite community network, promotion design TechnikerkrankenkasseCD-Rom design Telefónica / ↓ see workLead Strategy and concept for European and South Amercian PIM strategy, UX and IA for IPTV and VoD platform Tommy Hilfiger / ↓ see workMain e-commerce site concept and design production for Hilfiger and Tommy Jeans ThyssenkruppDigital annual design production ToshibaE-commerce site design
↓T/ example 1
Telefónica–2010 & 2011–UXs Architect, Senior Consultant–Contract and full time for FJORD Madrid–For TV, data management and mobile–Next generation PIM strategy–Target market Europe & South America–The agencie's lead Strategic Concepter–Consulted management at Madrid headquarter–Guided inhouse and external UI teams
↓T/ example 2
TOMMY HILFIGERHILFIGER DENIM  (now TOMMY JEANS)–2005 & 2008–UX architect, UI designer–In contract for medienwerft Hamburg–Was part of the inhouse team for the project–Created pitch interface design–Created hundreds of e-commerce details–Did web production

↓U
U

↓V
V
Ver.diGovernment site detail concepts and designs VolkswagenPromotion strategy, concept and design, IPTV design concept

↓W
W

↓X
X

↓Y
Y

↓Z
Z
ZDFConcept & design of the WM2014 Bregenz public viewing event site in cooperation with German county Baden-Wuertemberg

Information

↓UX/UI Services
UX+UI Services
User Experience
Site, App, Widget, Process Concepts
Information Architecture
Wireframing
Sitemaps
Process Flows
Page or Function States
Interaction Design
Interface Design
Digital Strategy
SWOT Analysis
Content Direction
Digital Marketing
Brand Consultation
Brand Design
Responsive Analysis
Text

↓USP
USP
UX+UI expertise
complexity expert
bilingual D+EN
technical knowhow
award winning

↓Industry Expertise
Industry expertise
automotive
telecommunications
insurance
banking
food
energy
TV, VOD
government
travel
fashion
and others

↓Worked in
Worked in
Hamburg
Frankfurt
Berlin
Munich
Auckland
Madrid
Los Angeles
↓Contact